Category: “Training”

Very important trend if you sell into this space.

I've read most of the books on this list. Many are must reading if you want to be informed on healthcare.  "Reinventing American Health Care" by Ezekiel Emanuel was not a overtly political diatribe as Dr. Emanuel is want to do, but rather a thoughtful explanation (slanted of course) of how we got here and where reform should take us. Overtreated is excellent. Anything by Dr. Atul Gawande is a must read. Some are dated. Some are business fluff - Blue Ocean Strategy and Christensen's works come to mind. However as many of their concepts have passed into the lexicon of business the ideas should at least be familiar to you.

I've heard estimates as high as 75% of all Healthcare costs get spent on patients in the last 30 days of their lives. So the push to have them die before those dollars get spent seems like a cost control method. Insurers certainly like the idea and have rushed to offer counseling on your end-of-life choices. Was Sarah right after all?

Dr. Nobel was a remarkable man. He was also my first boss after leaving the service. Dr. Nobel changed the Medical Device Industry by founding and leading ECRI. He has left a lasting legacy.